OUR STORY

A boutique built on curation, styling and lasting relationships.

Maison 28 is a family-owned women’s boutique in Incline Village, Nevada, offering a thoughtfully curated selection of contemporary designer fashion.

Created for the Tahoe lifestyle, Maison 28 brings together elevated ready-to-wear, denim, outerwear, occasion dressing, accessories, and everyday essentials designed to take you from Tahoe to travel, dinners, events, and beyond.

At the heart of Maison 28 is a highly personal approach to shopping. Every piece is selected with intention, with an emphasis on thoughtful styling, lasting relationships, and helping each customer find what feels right for her.

THE NAME

Maison

French for "house," a nod to the founder's time in Paris, where she found the inspiration to finally pursue a lifelong dream of opening a store of her own.

28

From Nevada State Route 28, the road that runs through Incline Village along Lake Tahoe's North Shore.

Maison 28, Incline Village Local Boutique